Through my experience working with many political campaigns and ballot initiatives, I have noticed an array of opinions on social media’s place in a winning political campaign strategy. Clearly, there is an association between a candidate’s understanding of social media and their opinion of the benefits. Let me tell you firmly and directly, social media is paramount in our modern day and age to a successful political election.
Almost every demographic participates in some form of social media. There is no better way to get your message in front of many people while using the least campaign funds. You can tailor your message to different demographics. Attach your message to other people who have a large social media audience. Some campaigns use outside social media accounts to showcase a candidate’s positives, while bringing to light an opponent’s negatives.
Social media must be a part of a winning political campaign for name ID, forming relationships with voters, and to get your message out. If you choose not to use this important tool or use it unprofessionally, your campaign will suffer, and you will give the edge to your opponent.
Contact SKS Solutions today to discuss how our experienced social media experts can put your campaign on a winning path.