Fundraising is an unpleasant part of a successful campaign, but it is extremely important. Â I've seen many great candidates gain minimal traction with their campaign, because they felt winning could be accomplished without money. Â Money is the fuel for a campaign to make it to the winning end. Â
So how do I raise money? Â Well, many candidates are not experienced with "The Ask". Meaning, they are not experienced and comfortable asking people for money. Â A candidate must refine and practice a quick elevator speech. Â If a candidate continues to struggle, ask for help from a friend. Â I have routinely witnessed that campaign supporters or volunteers who have experience in sales are perfect for helping with asking for financial support. Â They have the techniques, experience, and have moved past the uncomfortability factor. Â
In future blog posts, I will address specific techniques such as email, text, letters, holding fundraisers, etc. However, one final thing I want to stress when asking people for donations. Â You must clarify the vision the contribution will support. Â The donation is not for you nor your campaign. Â It's to support a better life for the donor, their family, and our communities. Â The contribution is an investment that will result in significant rewards, such as an improved economy, more jobs, safer communities, better schools or whatever your platform wishes to improve. Â Good Luck!!!